January 25, 2026

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Discover how augmented reality (AR) is reshaping the retail landscape through enhanced shopping experiences and engagement.
Augmented Reality (AR) is revolutionising the retail industry by providing customers with immersive and interactive shopping experiences. This technology blends digital content with the real world, enriching how consumers interact with products, both online and in physical stores. Retailers are harnessing AR to create dynamic marketing strategies, improve customer experience, and ultimately drive sales.