June 4, 2025

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Discover how big data analytics in the retail industry transforms decision-making processes and boosts customer satisfaction.
In today’s fast-paced retail environment, businesses are increasingly leveraging big data to enhance their decision-making processes. Big data analytics refers to the collection, analysis, and interpretation of vast amounts of data that can provide valuable insights into customer behavior, inventory management, and market trends. By harnessing big data, retailers can create strategies that boost sales, improve customer satisfaction, and maintain a competitive edge in the market.