Elderly care is entering a transformative era, thanks to wearable tech & big tech giants like Fitbit (Google), Apple dominating the market. While wearable & smart device market is not new game space, it also has room to grow & accommodate growth of new entrants in the space. While most of the companies are not focused on elder care, & some companies are focused on multitude of products to support senior care, Chrysmart enters the space with a platform to support ageing as a strategically managed process.
Chrysmart Technovation Limited, a UK based company founded by Maitreyee Sinha Chowdhury, a techie turned entrepreneur, aims to revolutionize eldercare with empathetic, technology driven & user centric approach.
About the company & founder
With about 2 decades long career in Data & AI solution leadership in corporate sector, the founder has been keen on transforming eldercare esp. from social care perspective while supporting certain aspects of healthcare along with preventive care.
The company takes a network of family/ kin, carer & voluntary & proximity-based support mechanism for providing immediate & tactical support. Also assisted self-care & strategic health management made easy for young to middle aged to senior users.
Gamified health scoring approach is aimed to improve mass health at scale. All based on wearable data well utilized with secure approach.
Founder says
“Two things I noticed that I see as an opportunity…first senior care as a market is not well tapped socially…. secondly the busy professionals with deadlines & elderly loved ones to care for (like I have had an ailing mother & a corporate job) are split between priorities….the extra boost with help & assistance through the device & ecosystem to back the mechanism, timely notifications & reports on events that needs immediate help etc. will certainly take away the guilt of not being able to take care of the ailing or even healthy family members, when we still had time to act.”
Chrysmart’ s Focus area:
Chrysmart focuses on building a self-health & care management system by tracking health vitals & other data with compliant & consented manner. Even though Chrysmart’ s niche is elderly care, the system can serve other demographic segments as well.
Maitreyee’s expertise in solution architecting along with an efficient hiring is expected to launch the system around Q2 2026 in the UK & expansion plan for later.
The system will help with emergency support & care through partnerships, data marketplace, proactive health monitoring & strategic self-health care assisted with family awareness of health condition (with consent).
While the company is determined to make its mark, we need to remember there are some goliath(s) in the market worldwide, Chrysmart seems to be the “David” as of today. We are yet to see if the company is making tall promises. It is too soon to comment & would be very interesting to see if the new tech company is able to navigate the path with technical expertise & strategic approach through next 5 years.
If all goes well, we can expect a transformative care shift with early detection of potential risk through indicative health metrices using Edge AI, methodical care enablement for customers, immediate help & others support features. Chrysmart is not building only apps or devices, it’s a process & system to better health & respite for busy professionals needing to help elderly or unwell family members.
Chrysmart would also need to focus on areas such as User consent, data usage compliance etc. to involve trust before expanding globally or even capturing local market with UK.
